Telling Brand Stories

Visual storytelling that connects people and ideas.

Project Overview

While working at Adwise Advertising Company, I created a range of visual concepts that helped brands communicate their values with clarity and personality. Each design aimed to transform strategy into strong visual storytelling — from packaging and print materials to advertising campaigns.

Concept Development

The creative direction focused on aligning design with brand identity. I explored color, typography, and composition to express tone and emotion in a way that made each project distinct yet cohesive within the overall campaign.

Design Process

I developed every layout from concept sketches to final artwork, ensuring that each element worked together to convey a unified message. Each piece was thoughtfully refined to maintain balance, clarity, and a strong connection to the brand’s identity.

Project Overview

While working at Adwise Advertising Company, I created a range of visual concepts that helped brands communicate their values with clarity and personality. Each design aimed to transform strategy into strong visual storytelling — from packaging and print materials to advertising campaigns.

Concept Development

The creative direction focused on aligning design with brand identity. I explored color, typography, and composition to express tone and emotion in a way that made each project distinct yet cohesive within the overall campaign.

Design Process

I developed every layout from concept sketches to final artwork, ensuring that each element worked together to convey a unified message. Each piece was thoughtfully refined to maintain balance, clarity, and a strong connection to the brand’s identity.

Color Grading and Final Adjustments

Final refinements focused on balance, contrast, and color harmony to strengthen each brand’s visual presence. The result is a cohesive collection that reflects Adwise’s creative approach and my dedication to thoughtful, story-driven design.

a cell phone on a table
a cell phone on a table
a cell phone on a table

Outcome

The result is a collection of brand visuals that tell stories through thoughtful design. These works reflect Adwise’s collaborative, idea-driven approach and my commitment to crafting visuals that connect audiences to the brand behind them.

Outcome

The result is a collection of brand visuals that tell stories through thoughtful design. These works reflect Adwise’s collaborative, idea-driven approach and my commitment to crafting visuals that connect audiences to the brand behind them.

Other projects

Mariam Zakaidze

© 2025 Mariam Zakaidze. All rights reserved.

Mariam Zakaidze

© 2025 Mariam Zakaidze. All rights reserved.

Mariam Zakaidze

© 2025 Mariam Zakaidze. All rights reserved.