Lifestyle Packaging

Elevating products through color and story

Project Overview

This collection showcases packaging design projects spanning wellness, lifestyle, and gourmet products. Each design was created to reflect the unique personality of the brand it represents — whether it’s a luxurious advent calendar, a playful coffee can, or a cheerful pet wellness supplement.

Through intentional color choices, distinctive typography, and purposeful layouts, these designs transform everyday items into memorable, premium experiences while maintaining approachability.

Concept Development

The core idea behind these projects was to craft packaging that connects emotionally with the audience. The advent calendar evokes a sense of magic and anticipation through elegant patterns and numbering. The iced coffee can balances minimalism with bursts of color and texture, bringing freshness and energy to a modern lifestyle product.

For the pet supplement, the goal was to create a warm and trustworthy identity that reassures pet owners while feeling lighthearted and accessible. Each concept was guided by the product’s purpose, audience expectations, and a desire to stand out visually on crowded shelves.

Design Process

Each project began with research into the target market and product positioning. Sketches and digital moodboards were developed to explore visual directions, typography, and color palettes.

The advent calendar featured refined, symmetrical motifs and classic numbering to convey a sense of tradition and luxury. The iced coffee can paired clean modern typography with abstract organic shapes to express energy and contemporary appeal. The pet supplement used bold, clear labeling with playful details, ensuring both readability and trustworthiness.

Each design was carefully refined to achieve a unified balance between function and aesthetic impact — ensuring the final visuals were both visually striking and production-ready.

Project Overview

Through intentional color choices, distinctive typography, and purposeful layouts, these designs transform everyday items into memorable, premium experiences while maintaining approachability.

Concept Development

Design Process

Each project began with research into the target market and product positioning. Sketches and digital moodboards were developed to explore visual directions, typography, and color palettes.

Each design was carefully refined to achieve a unified balance between function and aesthetic impact — ensuring the final visuals were both visually striking and production-ready.

Color Grading and Final Adjustments

Colors were thoughtfully selected to reflect each brand’s distinct tone. Cool blues and whites lend the advent calendar a festive, elegant mood. The iced coffee can features muted mauves contrasted with bright oranges and blues, creating a modern yet inviting feel. The pet wellness bottle embraces cheerful coral and yellow hues to convey warmth, health, and care.

Final refinements focused on contrast, legibility, and consistency across every element — resulting in cohesive, polished packaging designs that feel both premium and approachable.

Outcome

The final designs demonstrate how thoughtful packaging can elevate everyday products into meaningful experiences. Each piece tells a story that reflects the brand’s essence — delighting customers while delivering clarity, quality, and visual distinction.